Privacy Policy

Effective Date: June 9, 2026
Last Updated: June 9, 2026

Matter & Measure (“Matter & Measure,” “we,” “us,” or “our”) operates matterandmeasure.co (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit the Site, subscribe to our emails, click affiliate links, interact with our content, or otherwise use our services.

Matter & Measure is operated by THEIRIS FZCO, a company registered in Dubai, United Arab Emirates.

By using the Site, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.

1. Who We Are

Matter & Measure is an editorial website that publishes product reviews, buying guides, comparisons, recommendations, gift guides, lifestyle content, beauty content, home content, style content, wellness content, pet-related content, and other informational materials for adult readers.

Website: https://matterandmeasure.co/
Legal entity: THEIRIS FZCO
Business / mailing address: Dubai Silicon Oasis, DDP, Building A2, Dubai, United Arab Emirates
Contact email: [email protected]

2. Information We Collect

We may collect the following categories of information.

Information You Provide Voluntarily

We collect information you choose to provide, such as:

Your name and email address when you subscribe to our newsletter.
Information you send to us by email.
Information you submit when responding to surveys, giveaways, reader research, or other optional interactions if we make them available in the future.
Any other information you choose to send to us.

The Site does not currently offer public comments or user accounts.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect information such as:

IP address.
Browser type and version.
Device type and operating system.
Pages viewed and time spent on pages.
Referring and exit pages.
Approximate location based on IP address.
Clicks, scrolls, and other usage interactions.
Cookie identifiers and similar tracking data.

Information from Cookies and Similar Technologies

We use cookies, pixels, tags, scripts, web beacons, local storage, and similar technologies to operate the Site, remember cookie preferences, measure traffic, understand user behavior, and track affiliate referrals.

For more details, please review our Cookie Policy.

Affiliate Link Data

Some pages contain affiliate links. If you click an affiliate link, our affiliate partners, retailers, or affiliate networks may collect information about your click, device, browser, referring page, purchase activity, and other data needed to track referrals and calculate commissions.

We participate in affiliate programs and networks including Amazon Associates, Awin, Impact, CJ Affiliate, ShareASale, Rakuten Advertising, and Yieldkit.

Analytics Data

We use Google Analytics 4 (GA4) to understand how visitors use the Site and to improve our content. GA4 may collect information such as page views, session information, device and browser data, approximate location, referral source, and user interactions.

We do not currently use third-party advertising pixels such as Meta Pixel, TikTok Pixel, Pinterest Tag, or Google Ads remarketing tags.

If you subscribe to our newsletter, we use Mailchimp to manage email subscriptions and send emails. Mailchimp may process your email address, subscription status, email engagement data, and related technical information needed to deliver and measure emails.

3. How We Use Information

We may use information for the following purposes:

To operate, maintain, and improve the Site.
To send newsletters, updates, and marketing emails if you subscribe.
To respond to messages, questions, and requests.
To understand Site traffic, user behavior, and content performance.
To measure affiliate link performance.
To remember cookie and privacy preferences.
To prevent fraud, abuse, spam, security incidents, and unauthorized activity.
To comply with legal obligations.
To enforce our Terms and Conditions.
To protect our rights, users, and business interests.

4. Email Marketing

If you subscribe to our newsletter, we may send you emails about new articles, product guides, recommendations, offers, or other updates.

You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at [email protected].

We aim to comply with applicable email marketing laws, including requirements to use accurate sender information, non-deceptive subject lines, a valid postal address, and a clear opt-out method.

5. Affiliate Links and Third-Party Retailers

The Site may include links to third-party websites, retailers, platforms, affiliate networks, advertisers, and service providers. When you click a third-party link, you may leave our Site and interact directly with that third party.

We are not responsible for the privacy practices, content, products, services, prices, policies, shipping, returns, warranties, or customer support of third-party websites or retailers. We encourage you to review the privacy policies and terms of any third-party website you visit.

For more information about our affiliate relationships, please review our Affiliate Disclosure.

We may share information with the following categories of third parties.

Service Providers

We may share information with vendors that help us operate the Site, such as:

Website hosting providers.
Google Analytics 4.
Mailchimp.
Cookie consent and privacy management tools.
Security and anti-spam tools.
Technical service providers.

Affiliate Partners and Networks

We may share or allow affiliate partners and networks to collect information necessary to track clicks, referrals, purchases, commissions, and performance. This may include partners such as Amazon Associates, Awin, Impact, CJ Affiliate, ShareASale, Rakuten Advertising, Yieldkit, participating retailers, and similar partners.

Legal and Safety Reasons

We may disclose information if we believe it is necessary to:

Comply with law, regulation, subpoena, court order, or legal process.
Protect our rights, property, or safety.
Protect users or the public.
Investigate fraud, spam, security issues, or unlawful activity.
Enforce our Terms and Conditions.

Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction.

We do not sell your personal information for money.

We do not currently use third-party advertising pixels or remarketing pixels for targeted advertising.

However, some U.S. state privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. If affiliate tracking, analytics tools, cookies, or similar technologies are interpreted as a sale, sharing, or targeted advertising under applicable law, you may have the right to opt out.

You can manage cookie preferences through our cookie banner or any cookie settings controls made available on the Site. You may also contact us at [email protected].

If your browser sends a legally recognized Global Privacy Control signal, we will treat it as an opt-out request where required by applicable law.

8. Your Privacy Rights

Depending on where you live and whether applicable privacy laws apply to us, you may have rights to:

Request access to personal information we hold about you.
Request correction of inaccurate personal information.
Request deletion of personal information.
Request a copy of your personal information.
Opt out of sale, sharing, targeted advertising, or certain profiling.
Withdraw consent where processing is based on consent.
Appeal a denied privacy request, where required by law.

To exercise your rights, contact us at [email protected].

We may need to verify your identity before processing certain requests. We will not discriminate against you for exercising privacy rights.

9. California Privacy Notice

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may provide you with additional rights if it applies to our business.

In the past 12 months, we may have collected the following categories of personal information:

Identifiers, such as name, email address, IP address, and online identifiers.
Internet or other electronic network activity, such as pages viewed, referring pages, interactions with the Site, and affiliate link clicks.
Approximate geolocation data based on IP address.
Commercial information, such as affiliate referral activity or product pages viewed.
Inferences, such as content preferences or interest categories.

We collect this information from you, your device, cookies, analytics tools, affiliate networks, service providers, and participating retailers.

We use and disclose this information for the purposes described in this Privacy Policy, including Site operation, analytics, affiliate tracking, security, legal compliance, and communications.

We do not knowingly sell or share personal information of users under 16 years of age.

California residents may request access, correction, deletion, portability, opt-out of sale/share, and limitation of sensitive personal information where applicable.

To submit a request, contact us at [email protected] or use any cookie settings or privacy choices controls made available on the Site.

10. Sensitive Personal Information

We do not intentionally collect sensitive personal information such as Social Security numbers, precise geolocation, genetic data, biometric data, health diagnosis information, financial account credentials, or government-issued identification numbers.

Please do not submit sensitive personal information through the Site.

11. Children’s Privacy

The Site is intended for adult readers and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child under 13 has provided personal information to us, please contact us at [email protected], and we will take reasonable steps to delete that information.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

For example:

Newsletter data may be retained until you unsubscribe or request deletion.
Email correspondence may be retained for a reasonable period to handle requests and maintain business records.
Analytics data may be retained according to the settings of Google Analytics 4.
Legal and security records may be retained as needed to protect our rights and comply with law.

13. Data Security

We use reasonable administrative, technical, and organizational measures to protect information. However, no method of transmission or storage over the internet is 100% secure. We cannot guarantee absolute security.

14. International Visitors

Matter & Measure is operated by a company registered in Dubai, United Arab Emirates, and the Site is primarily intended for a United States audience. If you access the Site from outside your country of residence, your information may be transferred to and processed in the United Arab Emirates, the United States, or other countries where our service providers operate.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Your continued use of the Site after changes are posted means you accept the updated Privacy Policy.

16. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

THEIRIS FZCO
Business / mailing address: Dubai Silicon Oasis, DDP, Building A2, Dubai, United Arab Emirates
Website: https://matterandmeasure.co/
Email: [email protected]